eBay says: You can create a professional-looking Store in just minutes! As an eBay Store seller, you'll have complete control over the look and feel of your Store:
Create your own custom pages with all your own HTML, graphics, and text - including your Store's home page
Organize custom page links in any order on your Store's navigation
Hide and unhide custom pages as needed (for example, pages with seasonal or holiday specials)
Create up to 19 custom categories within your Store
Select your own colors and fonts for the header, navigation bar, and other elements of the theme throughout your Store
Expand your Store's header with more HTML, graphics, and text, and insert your own custom logo
Choose the default option of how you want your items displayed (list view, gallery view) and sorted (highest price first, etc.)
Include your eBay "About Me" page
Provide additional information to your buyers including descriptions about your Store, yourself, and your Store's policies
Choose from different styles of the eBay header according to your branding strategy (Featured and Anchor subscribers only)